Kate Tracy
Design Writing Video Media
Writing
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My portfolio features selected work that reflects my commitment to clarity, creativity, and impact. In climate and energy policy, my projects emphasize the urgency and importance of supporting clean energy and electric transportation, using compelling narratives and visuals to drive advocacy and awareness. My wellness projects focus on promoting holistic health and well-being, utilizing calming and engaging design elements to communicate tranquility and balance.
My writing is characterized by its depth and precision, crafted to inform, persuade, and inspire diverse and targeted audiences. Similarly, my graphic design work is marked by its attention to detail and innovative approach, creating visually stunning and effective communication tools.
Blog Posts Press Releases Landing Pages Editing
Blog Posts
Skilled in building user first websites on Wix, Weebly, and Squarespace. Experience managing and editing WordPress, including writing and editing basic HTML code.
A recap of a Tennessee Valley Authority’s (TVA) Board where Board members voted to delegate decision-making authority around the Kingston and Cumberland coal plants to CEO Jeff Lyash, while simultaneously giving him a raise. Outside the meeting, members from Tennessee Valley Energy Democracy Movement (TVEDM), gathered outside for a demonstration entitled “Locked Out, Locked Arms” and delivered nearly 4,000 public comments in opposition of new fossil fuel.
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Connected the concept of bi-directional charging, or energy flowing from a building to a vehicle and vice-versa, to three SACE events that served as a conduit between communities and elected officials to learn the benefits of electrifying transportation, discuss and take action on federal and state policies, explore opportunities to expand clean energy and electric transportation, and find reassurance the community would support climate champions.
Discusses a TVA Board of Directors meeting where the budget and long-term resource plan were decided. The budget stopped annual rate increases, at least in the near term, but did not address high bills. The resource plan gutted energy efficiency, slows carbon reductions, and continues reliance on fossil fuels for the next 20 years.
Outlines an energy evaluation process for Memphis Light, Gas & Water and the potential opportunities and pathways the utility could take to ensure affordable, equitable bills, more clean energy, and a healthier city.
A recap of a Knoxville mayoral debate SACE organized to hear candidates’ plans on addressing energy issues.
A summary on SACE's intervention in the Georgia Power IRP (Integrated Resource Plan) process, including recommendations for expanding energy efficiency and renewables.
Advocacy Landing Pages
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Invited comments opposing the Trump administration's move in 2020 to significantly undercut the National Environmental Policy Act (NEPA) and roll back this necessary environmental protection.
Promoted reaching out to members of the U.S. House of Representatives who were discussing measures to protect American jobs in the clean energy sector as part of the coronavirus disaster response.
Select public comments SACE members and residents across TVA’s service territory that encouraged TVA to remember its core mission and embrace low-cost, clean energy options such as energy efficiency, solar, and storage in lieu of more gas infrastructure.
Social Media
Create engaging and informative user-first content for paid and non-paid social media that disseminates technical, political, educational, and advocacy-related content and puts policy and its effects in context.
Southern Alliance for Clean Energy
Oversaw development, design, copywriting, and posting for Instagram, LinkedIn, Twitter/X, Youtube, and Facebook/Meta accounts for the organization at-large, long-term, and micro campaigns.
Southern Alliance for Clean Energy Action Fund | Twitter/X
Memphis Has The Power | Instagram
Southern Alliance for Clean Energy | Instagram
Southern Alliance for Clean Energy | YouTube
Southern Alliance for Clean Energy | Twitter/X
Document Design
Work with researchers, lawyers, and advocates to create technical and forward facing documents in InDesign, Illustrator, Word, Excel, and Powerpoint for a variety of audiences including the general public, the technical community, and decision makers.
Southern Alliance for Clean Energy + Atlas Public Policy | Electric Transportation Report
Southern Alliance for Clean Energy | Clean Electricity in the Southeast Report
Southern Alliance for Clean Energy | Micro-Campaign Advocacy Flyers
